{"id":17712,"date":"2018-06-26T10:20:05","date_gmt":"2018-06-26T17:20:05","guid":{"rendered":"http:\/\/floorplanonline.com\/?p=17712"},"modified":"2018-06-26T10:20:05","modified_gmt":"2018-06-26T17:20:05","slug":"nar-research-states-floor-plans-very-useful","status":"publish","type":"post","link":"https:\/\/homediary.com\/pro\/nar-research-states-floor-plans-very-useful\/","title":{"rendered":"NAR Research states Floor Plans Very Useful!"},"content":{"rendered":"

According to an NAR research survey*, buyers think floor plans are\u00a0very useful\u00a0<\/em>as part of a website’s listing content.\u00a0\u00a0We of course have always been big believers that floor plans help sell homes and provide a vital piece of the marketing puzzle for listings. \u00a0After all, photos show how the seller lives in the home. \u00a0A floor plan shows how the buyer can live in it! \u00a0Well, we worked with the National Association of Realtors’ research team to get floor plans included in their annual survey for home buyers and sellers. \u00a0And the results are in:<\/p>\n

55% of Buyers stated floor plans were VERY Helpful<\/em> as part of a website’s content features.\u00a0 Anecdotally, over 80% view floor plans as useful or very useful.<\/span><\/p><\/blockquote>\n

In fact, they were right behind photos and detailed property info (Exhibit 3-09). \u00a0The top 5 items ranked for “Very Useful” (the highest choice possible):<\/p>\n

    \n
  1. Property Photos<\/li>\n
  2. Detailed Property information<\/li>\n
  3. Floor Plans<\/strong><\/li>\n
  4. Virtual Tours<\/li>\n
  5. Recently Sold Home Data<\/li>\n<\/ol>\n

    You can see the complete report here (page 47):\u00a0NAR Home Buyers & Sellers Generational Trends\u00a0Report<\/a>*<\/p>\n

    How can floor plans help you get more listings or sell homes faster?<\/span><\/p>\n

    Floor plans can tie into a strategy for how to be seen throughout the web on places like Zillow, Realtor.com and the like. \u00a0By incorporating our content in smart ways, you can leverage those sites and the millions of people that go there every month, but ultimately get people coming to the virtual tour, and you, by marketing the fact you have floor plans tied to the listing, via the virtual tour (also highly ranked in terms of usefulness per the survey). \u00a0Think about this – how do you differentiate if all you do is upload photos to the MLS?\u00a0 Sure the photos get distributed everywhere – The MLS, your and your company website, Zillow, Trulia, Realtor.com and hundreds of other places.\u00a0 But they are photos.\u00a0 There is NOTHING about that content to lead back to you.<\/p>\n

    What is there to differentiate you and your listing on these websites from all of the other agents and listings? \u00a0Nothing.<\/strong><\/span><\/p><\/blockquote>\n

    Think about it. The same photos are all pulled from the same source (the MLS), and while one site might display them a bit differently, there is nothing really different from the hundreds of sites that have your listing content. They all regurgitate the same (often small sized) photos. They also typically do not show your contact info, or if they do, you have 3 or 4 other agents competing with you, on your own listing.<\/p>\n

    The good news is our virtual tour can help!<\/em>\u00a0 We help leave breadcrumbs back to you.<\/span><\/p><\/blockquote>\n

    The virtual tour features HD sized photos that fill the screen, 2D and 3D floor plans, a 3D designer (our floor planning tool), the flyer with floor plans, a video and more. \u00a0All of this can help differentiate you on the web that can help you get more buyers and sellers coming to you, because they can see a difference, and as the NAR research shows, they appreciate content that can help them make a better decision. \u00a0After all, 62% of home buyers are under 52. \u00a0They want digital content.<\/strong> \u00a0They use the web to not only find homes (44% first went online to search for homes for sale and 51% found the home they bought on the Internet), but to find agents, or help validate their decision. \u00a0We call this The Silent Interview<\/strong> – the way people are silently evaluating who they want to work with to help them either sell their home, or buy a new one, or both.<\/p>\n

    View our Listing Presentation Template<\/a> on how to\u00a0get more listings by being differentiated.<\/span><\/p>\n

    \"\"Another tip. We automatically create a Call2Action<\/a> photo – a composite image that includes the floor plan and 4 photos with the text of the virtual tour link. \u00a0We provide both a branded and unbranded version. \u00a0The unbranded version can be included with most MLS systems as a listing photo. \u00a0Since people will see the unbranded link, it complies with the MLS branding rules. \u00a0But, you can login to Zillow and Realtor.com and replace that unbranded image with the branded one. \u00a0This informs people viewing the listing that there is more content out there – go find it on the virtual tour! \u00a0We strongly suggest AGAINST including images of the floor plans in the photo gallery – as that creates less of an incentive to click the tour link or type it in. \u00a0The goal is to get the user to the branded tour, so YOU can have an opportunity to engage in lead capture. \u00a0So leverage the fact a listing is on Zillow, just make sure you get the person coming to you, via the virtual tour.<\/p>\n

    There are also other creative ways to leverage the content we create for you. \u00a0One of our customers in the Seattle area is not only leveraging the Call2Action<\/a> photo on Zillow, but she is putting it right on the yard sign. \u00a0She printed it out, laminated it, and stapled it to the sign, as you see here. \u00a0A great idea! \u00a0Saves paper, gives the browsers a link to the tour via the link or QR code, and teases them to go see more, including videos, floor plans and of course the 3D Designer.<\/p>\n

    Speaking of the 3D Designer. \u00a0We are the only virtual tour company in the US with their own 3D floor plan tool. \u00a0That gives us control and innovative options. \u00a0With the click of a button, any potential buyer can open up their private version of the 3D Designer and experiment with changing flooring, wall colors or even seeing what an open concept might look like with the click of a few buttons. This tool brings those HGTV-like tools you see on TV, right to your listing. \u00a0Plus, add our Enhanced 3D package to your floor plan to closely match what the house looks like, all virtually.<\/p>\n

    Finally, if someone buys the home, all of this great information can be claimed by the buyer via the virtual tour and the Claim Home button. This includes the listing photos and the 2D\/3D FloorPlans and Designer!\u00a0 The seller can also claim the home and get a copy of the same content in their own private HomeDiary.\u00a0 No other tour platform has this capability. Look more at the NAR report. \u00a0While the vast majority of people say they would use their agent again on another transaction, in reality, only 11% actually do. \u00a0HomeDiary helps you stay connected over time.<\/p>\n

    Sellers and their agents.<\/span><\/p>\n

    So leverage all of this great information and features to win the listing appointment. \u00a0Talk about it and incorporate screen shots into your listing presentation. \u00a0Call it out on your flyer or at open houses, such as this home comes with a HomeDiary! \u00a0This is a great way for you to differentiate yourself and your listings from the masses and get more and more people coming to you.<\/p>\n

    When you did into the data (Exhibit 7-1), the vast majority of sellers found their agent from referral first. \u00a0I would advocate the web can be a referring source IF YOU differentiate yourself. \u00a0That means you have to stand out. \u00a0Doing the same thing everyone else is doing does not cut it. \u00a0if you can stand out, chances are, you can be the ONE (in 72% of the time) agent people go with. \u00a0Better yet, younger sellers (36 and under) go with one agent 82% of the time! \u00a0And 55% of the time you can not only get the listing, but get the new home purchase too! \u00a0However, while 85% of Sellers would use the agent again (or recommend the agent – Exhibit 7-10), in reality, only 25% used the same agent. \u00a0So a huge drop off (this actually has gotten better compared to previous surveys). One of the main reasons is after one year, 70% of homeowners FORGOT their agent’s name. \u00a0So, stay in touch and be relevant. \u00a0Our free HomeDiary service can help – read how you can invite your clients for free<\/a>.<\/p>\n

    In summary, we provide a lot of content, tools and ways to differentiate yourself. It takes a little bit of time, but your will reap the rewards with more listings and more buy-side opportunities.<\/p>\n

    *Copyright \u00a9201 \u201cHome Buyers & Sellers Generational Trends\u00a0Report 2017.\u201d NATIONAL ASSOCIATION OF REALTORS\u00ae<\/em>. All rights reserved. Reprinted with permission. March 7, 2017, https:\/\/www.nar.realtor\/sites\/default\/files\/reports\/2017\/2017-home-buyer-and-seller-generational-trends-03-07-2017.pdf<\/a><\/p>\n

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     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Buyers rate floor plans as very useful website content.<\/strong><\/span><\/p>\n

    Give buyers what they want and get more people coming to your website vs the other guys! \u00a0According to NAR, floor plans were right behind photos and detailed property information in terms of usefulness of website content. \u00a0It makes sense. \u00a0Floor plans allow browsers to see the potential flow of a home, where the kids will sleep, where the man cave or kraft room could go, and more. \u00a0It helps people visualize how they could live in the home. \u00a0Combine that with the tools FloorPlanOnline provides, and you have the complete visualization tool to help people feel comfortable with the decision of purchasing the home.<\/p>\n","protected":false},"author":3,"featured_media":17618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wpai_generated_summary":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wpai_meta_description":"","footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1162,1165,1182],"tags":[1273,1211,1274,1212,1275,72,1276,1277],"class_list":["post-17712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-tools","category-real-estate-info","category-whatsnew","tag-3d-designer","tag-3d-floor-plans","tag-3d-floorplanner","tag-3d-roomplanner","tag-3d-spaceplanner","tag-floor-plans","tag-nar-research","tag-real-estate-floor-plans"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t