{"id":53483,"date":"2023-10-24T14:24:03","date_gmt":"2023-10-24T21:24:03","guid":{"rendered":"https:\/\/floorplanonline.com\/?p=53483"},"modified":"2026-06-29T07:09:19","modified_gmt":"2026-06-29T12:09:19","slug":"new-customer-topic-1-win-the-listing","status":"publish","type":"post","link":"https:\/\/homediary.com\/pro\/new-customer-topic-1-win-the-listing\/","title":{"rendered":"New Customer Topic #1 – Win the Listing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]Welcome to HomeDiary PRO, our brand new platform for all phases of homeownership, created by the FloorPlanOnline Team.\u00a0 We’re glad you have recently signed up with us.<\/span><\/p>\n

As a listing agent, you know the key to your business is getting the listing.\u00a0 According to <\/span>NAR’s Generational Report<\/a>, if you can get the listing appointment and make a good impression, <\/span>80% of the time (90% for Millennials)<\/b>,<\/span> you can be the ONE agent that Seller chooses to market their home (see page 124).<\/b>\u00a0 39% of the time, the seller also buys a new home locally and uses the listing agent to help in that purchase.\u00a0 It’s almost like double ending the transaction!\u00a0 But you need to Win the Listing.<\/span><\/p>\n

So how can we help you Win that Listing? This post goes through tools we have created, so it is a bit longer, but it is very important since our strategies have been proven to<\/span> help agents get more listings and leverage existing listings to win more business, just like Valerie, who parlayed one tour into another $75,000 payday!\u00a0<\/b>[\/et_pb_text][et_pb_testimonial author=”Valerie MacKnight” job_title=”Broker\/Realtor” company_name=”Windermere Real Estate” url=”http:\/\/harperward.withwre.com\/” url_new_window=”on” portrait_url=”https:\/\/homediary.com\/pro\/wp-content\/uploads\/2024\/12\/photo12725-e1616163764445.jpeg” _builder_version=”4.27.6″ background_color=”#eaeaea” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

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As I can attest, the HomeDiary PRO Platform can help you get more business<\/strong>. \u00a0<\/span><\/u><\/u><\/p>\n

I received a call from a potential buyer who saw one of my listings online. \u00a0While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by HomeDiary, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales<\/strong>.<\/span><\/p>\n

<\/u><\/u>I would not have gotten the new client\u00a0<\/strong>by providing just photos.<\/strong> \u00a0This buyer specifically called me based on my HomeDiary virtual tour presentation that had my contact info on it, enabled by Brandkeepr. That\u2019s why the HomeDiary platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary Claim Home integration, which can be a channel of new business too.\u00a0<\/span><\/p>\n<\/blockquote>\n

[\/et_pb_testimonial][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

So how do you win that listing appointment? It starts with the content and marketing presentation of the home. And it should be heavily focused around the online experience and the content online buyers want, because remember, sellers were once buyers.<\/p>\n

<\/a><\/strong>According to Zillow, 81% of Sellers<\/strong> think floor plans are very or extremely important<\/strong> to have as online marketing content for their home.\u00a0 On the flip side, 99% of Buyers<\/strong>, per Wav Group reseach, think having the overall square footage (we assume accurate square footage) and room dimensions are helpful.<\/strong>\u00a0 Further, 92% of Buyers want to use the floor plan for furniture placement and other visualization activities. Finally, 95% of Buyers think 3D Tours are valuable so they can “walk through” the home.\u00a0 See the Research here.<\/a><\/strong><\/p>\n

The bottom line, Sellers were once Buyers…present to them at the listing appointment on how you will sell their home, with content buyers want to get the most value for their property.\u00a0 It helps alleviate buyer fear and increases the demand pool for the home.\u00a0<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/homediary.com\/pro\/wp-content\/uploads\/2025\/09\/WAV-Group-floor-plan-survey-gdr1w1.pdf-2025-09-03-15-05-20.png” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Here are some strategies to employ.<\/strong><\/p>\n

1. Show them how you will market their home by using the<\/strong> Sample Tour<\/a><\/strong> – We give you a sample or “demo tour” when you sign up – just click the option under Stories to create your sample tour. It’s this tour but with your branding. You can find it under the Stories menu option. It has an interactive floor plan and active 3D Walkthrough, complete with your branding if you added your logo and photo when you first signed up.<\/p>\n

We also have a few professionally crafted downloads on HomeDiary and the Virtual Showing service:<\/p>\n