{"id":54043,"date":"2024-07-19T18:47:51","date_gmt":"2024-07-19T18:47:51","guid":{"rendered":"https:\/\/homediary.com\/pro\/?p=54043"},"modified":"2024-07-20T13:34:26","modified_gmt":"2024-07-20T13:34:26","slug":"the-inside-story","status":"publish","type":"post","link":"https:\/\/homediary.com\/pro\/the-inside-story\/","title":{"rendered":"The Inside Story"},"content":{"rendered":"

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Full transparency and complete information.\u00a0 It’s what US consumers want, which is one reason why Amazon became a successful ecommerce platform.\u00a0 At the time in the late 1990’s, you could get more information online regarding a $10 book than you could for a real estate listing.<\/p>\n

Fast forward to 2024.\u00a0 Some things have changed for sure.\u00a0 Most listings have at least 30 to 40 photos, some have floor plans (maybe 15%) and some have 3D “walkthrough” type tours for a more immersive experience (about 17% in the greater Seattle area per a recent search on Zillow).\u00a0 But the vast majority still have just photos and 750 characters of text (Northwest MLS limit).\u00a0 Yet, the needs\/desires\/wants of the buyer have not changed.\u00a0 They still want transparency and as much information as possible about the product (home) they are looking to buy.\u00a0 \u00a0How do we know this?<\/p>\n

Look at Zillow’s buyer research<\/a><\/strong>, where they asked buyers what was important as part of their home search.\u00a0 The most prominent content provided for a listing, professional photos, scored in the middle of the response graph, with about 46% of respondents saying it was extremely or very important to view professional photos.\u00a0 The top 4 things in terms of importance to a buyer as part of their home search (with the extremely or very important stat after it) is below:<\/p>\n

    \n
  1. Taking a private tour – 79%<\/li>\n
  2. Access to an inspection\/pre-inspection report – 73%<\/li>\n
  3. Access to comprehensive data and history – 59%<\/li>\n
  4. Viewing the floor plan – 58%<\/li>\n<\/ol>\n

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    According to Zillow, listings with a floor plan have sold for 22% more than the market average and listings with a 3D tour get 79% more saves and 60% more views on their platform.\u00a0 According to Matterport, listings with a Matterport sell for 9% more than the market average too.\u00a0 Despite this research, as stated, maybe 20% of listings have the floor plan or have a 3D type tour to enable the ability to take an immersive “private tour” from anywhere.\u00a0 And comprehensive data and history does not exist.<\/strong>\u00a0 Not sure of the percent that have a pre-inspection report, as I have never seen one on a listing, other than my own (which is added to the virtual tour as a document and our agent Jodi Stull added it as an MLS document too).\u00a0 According to research, even having a pre-inspection report or pro photos can increase a property’s sales price over the market average by about 2.5%.<\/p>\n

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    Introducing the Inside Story<\/h1>\n

    The Inside Story is a concept we are testing right now to help satisfy some of these Buyer’s needs, namely provide comprehensive data and history of the home, in addition to the other things HomeDiary has been providing for years, 2D\/3D floor plans (Viewing a floor plan<\/em>) and a 3D walkthrough (Taking a private tour<\/em>, which can be done by anyone with an Internet connection from anywhere, 24\/7 and from the comfort of one’s couch).\u00a0 All of this is done through the HomeDiary Pro platform (you may also know us as FloorPlanOnline) and our virtual tour, or what we call a Story.\u00a0 The Inside Story is embedded content with the property’s Story, and we have a living example with the new listing of HomeDiary’s co-founder, Kris Cone, and his home that is currently listed for sale in Sammamish, WA.\u00a0 The Story includes everything identified above that buyers want to see, including a complete walkthrough of the whole home, the garage and the backyard, floor plans, a pre-inspection report and comprehensive data and history, which is presented in the form of the Inside Story.<\/p>\n

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    The Inside Story content can be accessed via the virtual tour<\/a><\/strong> through two different ways.<\/p>\n