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There has been confusion on the recent spat between Costar and Zillow regarding the distribution of Matterport tours on Zillow.\u00a0 In the past, Zillow would embed the Matterport as a 3D Home content piece as part of your listing (see screenshot above).\u00a0 As of October 20, 2025, that is no longer the case.\u00a0 Zillow says they pulled all Matterport tours because of a legal dispute around the API usage of a Matterport feed.\u00a0 Costar calls BS and says the issue only applies to Costar CREATED content, and that Zillow is playing games.<\/p>\n
Costar owns Homes.com and Apartments.com, and they have a program to boost listings on those sites and as part of it, they create content, including photos, Matterports, floor plans, etc.\u00a0 But they do restrict that content they create for your listings to those sites – so if they did a Matterport for your listing, you would not be allowed to use it anywhere else. The restrictions are around any content Costar creates as part of these programs, not any content we create as a customer that is using the base Matterport technology to do what we do. <\/strong>You can see the email Matterport sent us here confirming this position<\/a>.<\/p>\n Here is what it means to you.<\/p>\n Basically nothing has changed other than the display of Matterport on Zillow.<\/p>\n I would advocate that our virtual tour, which can include all the content for your listing, has even more value now.\u00a0 We can still embed the Matterport on our tours, we still create accurate floor plans from the content, and we still are providing the links to Matterport separately so you can use them elsewhere.\u00a0 \u00a0With our patented Brandkeepr, our tour can show your brand off of sites like Zillow, Realtor.com, Redfin and your company website.\u00a0 Our platform allows you to further enhance the branded tour by adding branded photos, branded videos (both in our included slideshow video or any custom Vimeo or YouTube video) and branded documents.\u00a0 Just add the content, select it contains branded content the toggle below is orange to indicate it is branded), and you just differentiated the branded tour from the unbranded tour, and since we show your branded tour off of the top sites people use most, most people will see the enhanced branded tour, and you.\u00a0 Here is a more detailed blog post on our FloorPlanOnline.com site<\/a> that goes into more detail on how you can customize the branded tour.\u00a0<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/homediary.com\/pro\/wp-content\/uploads\/2025\/10\/branded-doc.png” title_text=”branded doc” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n So, what are the best practices to maximize your tour distribution and your exposure?<\/strong><\/p>\n Step 1: Publish your tour<\/strong> – if you see an orange Publish button on any of the detail pages for your tour, it means it has not been published and is not visible by google or the standard virtual tour link.\u00a0 if you put the link in your MLS without publishing, people will see a message that the tour has not been published.<\/p>\n Step 2: Put the HomeDiary tour link (my.homediary.com\/xxxxxx) as virtual tour #1.<\/strong>\u00a0 Note, our old floorplanonline.com, seetheproperty.com or other variant domain names also work, but we suggest using the my.homediary.com link. Putting the HomeDiary tour as #1 ensures maximum distribution of the whole tour to various websites, including your company and personal website.\u00a0 Some of these sites will only pick up the first virtual tour link, so make sure it is the HomeDiary tour link since it includes ALL the content AND it can show your brand off of the select sites you determine.\u00a0 Remember to configure your Brandkeepr profile under the top right Profile settings – add your personal website and your company’s main website and any variants – there is no rule that says your brand can’t show off of your brokerages website – so leverage it!<\/p>\n If your MLS supports more than one virtual tour link, put the Matterport link as #2, the unbranded video (if you have one) as link #3.\u00a0 With this, other sites will pick up some of this content, including Redfin, who does a great job of enhancing your listing on their site with all kinds of content, as you see below where they still show Matterport, the custom video and even floor plans if you uploaded those as images to the MLS.\u00a0<\/p>\n Currently, Zillow is stripping out the Matterport link and will not display it on your listing’s detail page, nor will they embed it.\u00a0 This is why you want to use the HomeDiary tour link at the primary, #1 tour.\u00a0This may change the more you as agents reach out to Zillow to voice your displeasure.\u00a0\u00a0<\/p>\n This is how Redfin embeds Matterport on your listing’s detail page.\u00a0<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/homediary.com\/pro\/wp-content\/uploads\/2025\/10\/Redfin-embed.png” title_text=”Redfin matterport embed” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n