FREE Leads on some of the most popular websites people use most to search for listings…and agents. This is the magic of Brandkeepr.
We received a patent on Brandkeepr, our free lead capture tool in 2022 (U.S. patent number 11,328,374). Brandkeepr works to show your brand on your virtual tour on select websites (such as Zillow, Realtor.com, Redfin and even your company and personal website), while keeping the unbranded virtual tour on websites that need to comply with the IDX rules – mainly your direct competitors that care about branding rules. Not all companies care, and we help you along the way to maximize your online exposure. Its completely configurable in your profile. And it has been proven to not only give you more free leads, it has lead to huge paydays of actual closed business, as you see below from one of our testimonies.
Check out the video on how easy it is to set up, and how powerful it is in action.
Brandkeepr is how Valarie made another $2.5 Million in Sales, or approximately $75,000 in GCI!
As I can attest, HomeDiary PRO can help you get more business.
I received a call from a potential buyer who saw one of my listings online. While the home sold quickly and she was too late, she was so impressed with my marketing presentation, powered by HomeDiary, she not only hired me to sell her high-end home, but I helped her buy her new one, too. That one listing was responsible for an additional $2.5M in sales.
I would not have gotten the new client by providing just photos. This buyer specifically called me based on my HomeDiary presentation. That’s why the HomeDiary platform is my go-to team for creating amazing content for my sellers, as well as a tool for new buyers through its HomeDiary home management plaform, which can be a channel of new business too.
The whole point of this testimony is you never know who is going to see your listing and what their goal is with a purchase or a sale. It could be someone looking to downsize, as in Valerie’s case, or maybe someone is looking at an investment property, and they have a much larger home to eventually sell. Or, it could even be someone in your sphere of influence that sees your listing, as “casual real estate browsing” is a popular pastime, and these large portals attract a big following of people just looking around. Check out Zillow’s pretty funny take on this topic below from a Saturday Night Live skit.
The HomeDiary Tour creates content to provide to your sphere. 10 to 15% of your sphere of influence (your past clients, friends, neighbors) will move in a typical year, so you never know when the time is right for someone to make a change, and call you based on your listing, and virtual tour. So email them with a link to the tour, create a blog post and embed the tour on it, and post your tour in one click to Facebook, Twitter and even upload the slideshow video into Instagram. It is all content, and it can lead people back to you.
How much would it cost you to get this much exposure on Zillow without a listing? Probably over $1,000+ a month. So leverage the virtual tour that leaves breadcrumbs back to you with Brandkeepr, an exclusive feature only available with the HomeDiary virtual tour, or Story. Your opportunity cost far outweighs the incremental cost of a virtual tour.
One last point – we can help you win the listing. Sellers were once buyers, so if this content resonates with buyers, it will resonate with sellers too. So at your next listing appointment, use your free demo tour you get when you sign up, complete with an active Matterport 3D experience, or use parts of our customizable listing presentation and show your potential seller how you will market their home using a single property website, complete with a 3D property scan, so anyone can tour the home 24/7 which is safer for them and their family, and much less hassle too, before, during and after the sale the sale, because the tour can be used by the buyer to:
- measure for paint, carpet or wallpaper removal estimates
- count doors and door hardware for replacement
- view layouts of the kitchen or bath for remodeling ideas
- and much more – what they can do in person, can be done virtually without having to disturb you or your seller
They will also get 2D/3D floor plans so browsers can virtually remodel by changing flooring, wall colors, adding or removing walls or experimenting with landscaping ideas. They can even drag and drop furniture to see how their favorite rug might fit in a room. Push a button and they can view it in first person or top view 3D, similar to what you see on those HGTV shows. And of course, they will get amazing photos of their home which have been proven to sell properties faster and for more money too according to a Redfin study.
When the sale is done, the buyer gets a copy of the photos and floorplans put into their own private HomeDiary via our Claim Home to HomeDiary integration. And, the seller can claim the home and get a copy too as a keepsake, compliments of you. If they bought a new home, they can also use HomeDiary to manage their new pad. Invite them first and you get free sponsorship! We now have the ability to create a sponsored HomeDiary for your buyers in a much more streamlined process, so see the Diary option when you are logged in – its basically a digital closing gift.
