by Kris Cone | Feb 17, 2026 | Features, Research
Does it Matter? As detailed on our 2025 Research post, both buyers and sellers highly value floor plans. But what about floor plan accuracy. Does it matter? Do people care? Based on the popularity of some of the “apps” out there, and the lack of accuracy...
by Kris Cone | Jun 27, 2025 | Features, Learn, Research, Tech Info
New marketing research is in, and it highlights that buyers still want to see high quality photography, floor plans (ideally interactive floor plans like the one you see above where you can click to see the photo’s location on the floor plan) and 3D tours. It...