by Kris Cone | Jul 25, 2026 | Floor Plans, Research, Tours
What’s the largest purchase most people make in their lifetimes? Answer: Buying a home. The price depends on a lot of things. Location. Condition. Look. Market conditions. And Size. – And yet, what is the one thing almost universally NOT corroborated as...
by Kris Cone | Feb 17, 2026 | Features, Research
Does it Matter? As detailed on our 2025 Research post, both buyers and sellers highly value floor plans. But what about floor plan accuracy. Does it matter? Do people care? Based on the popularity of some of the “apps” out there, and the lack of accuracy...
by Kris Cone | Jun 27, 2025 | Features, Learn, Research, Tech Info
New marketing research is in, and it highlights that buyers still want to see high quality photography, floor plans (ideally interactive floor plans like the one you see above where you can click to see the photo’s location on the floor plan) and 3D tours. It...
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