Topic 7. How to get the tour out there on the Internet so it, and you, get seen.
Publish the Tour – this is the last step but often overlooked. Once the tour is ready to go live, hit the orange Publish button to get the tour distributed. Go to Stories, select Publishing under Actions and click the the Publish button. Note the Publish button should show under Media, Presentation and other spots if you have not published your tour, so it is kind of hard to miss.
We also need a valid MLS number in order to do the linking to the MLS for you (not available in all areas). So go to Publishing and make sure the MLS number is in the field you see next to the MLS you select. Note you can also change this under Details – see the MLS/Listing Number field.
See this video on how to publish and get your tour seen.
The Tour is your friend. It also wants to be everywhere, so just make sure you publish it. We can show your brand on the top sites with Brandkeepr, but the tour does need to be published so it can get distributed via the MLS feed. The unbranded tour is what you need to put into the MLS. With Brandkeepr, we keep the branded version on the top sites like Zillow.
Do you have a 3D Walkthrough Tour?
If so, it gets even better because we provide you the Matterport or iGuide 3D tour links, and if you put the unbranded link into the MLS, sites like Zillow, Realtor.com, Redfin, Homes.com and others will pick up the link separately from our tour and they will embed it ON your listing page. Unfortunately, Zillow and Matterport’s parent company, Costar, are in a not so friendly fued, so Matterport will not show on any Zillow owned website (Zillow, Trulia, Streeteasy), but iGuide will show up on pretty much 100% of the top 10 sites.
For iGuide on Zillow, the means it gets special treatment as a 3D Home so it has a special badge, it gets a thumbnail like you see in the video, and it gets other preferential Zillow search treatment. Just put the HomeDiary Tour as #1 and the Matterport or iGuide link in as #2 if your MLS supports more than one virtual tour or virtual media links. If you have a custom video, that can be added as virtual tour #3 as well.
